Diwali, the Festival of Lights, is one of the most celebrated occasions in the world – a time that brings families together, honours tradition, and shares joy across borders. Marking the triumph of light over darkness and good over evil, it is an event that unites Indian communities worldwide.
In the weeks leading up to the five-day celebration, we see cargo volumes to and from India rise significantly. Our customers trust us to ensure shipments arrive quickly, reliably, and in time for the festivities – and that’s where our Courier service plays an important role. It enables the swift and dependable transport of gifts and goods to Indian communities across the world, including, the United Kingdom, Canada, the United States, and beyond.
This seasonal surge not only reflects the global scale of Diwali but also highlights the essential role our Courier service plays in supporting the rapid growth of India’s e-commerce sector.
To learn more, we spoke with Ankush Chawla, IAG Cargo’s Regional Commercial Manager for the Middle East and South Asia, about how IAG Cargo helps support the spirit of Diwali and the expansion of e-commerce in India.
Supporting Traditions Across Borders
At the heart of IAG Cargo’s support for Diwali is our Courier product – a rapid, reliable, and flexible service, ideal for last-minute bookings. In the run-up to the celebration, we see a 25% increase in e-commerce demand, much of which is transported through our Courier product.
With Courier, goods can be accepted up to 90 minutes before departure, and shipments often reach their destination within 60 minutes of landing. This speed and efficiency make the service particularly valuable during Diwali, when freight forwarders are handling last-minute shipments and keep global supply chains flowing.
“Importantly, the service operates in both directions,” Ankush explains. “It not only exports Indian products to markets worldwide but also brings international shipments back to India. In doing so, it supports the seamless movement of popular goods during peak periods like Diwali, enabling businesses and logistics partners to meet heightened demand across global markets.”
Through the movement of these goods, IAG Cargo helps sustain cultural traditions and strengthens commercial connections between India and the world.
Powering India’s Global Trade
India is the largest market for IAG Cargo’s Courier product, and beyond Diwali, the service is also supporting the rapid growth of e-commerce in the country.
By enabling Indian businesses to reach international customers with speed and confidence, IAG Cargo supports exporters year-round – from fashion and lifestyle brands to electronics and speciality goods.
“This contribution highlights not only the strength of India’s e-commerce sector but also the trust placed in our global network to meet rising demand,” Ankush concludes.
As Diwali celebrations take place, IAG Cargo is proud to bridge distances and keep traditions alive. By transporting not just goods, but also memories and the joy they bring, we embody the vital role of reliable logistics in connecting families worldwide.
For more information on Courier, visit www.iagcargo.com/en/products/courier.
