As global demand for premium fresh produce continues to rise, air cargo plays an essential role in connecting farms to markets, delivering freshness at speed and scale.
Fresh Flow Logistics, based in Nairobi, Kenya, is a valued customer of IAG Cargo. The company utilises Constant Fresh, our specialist temperature-controlled service, to transport a wide range of perishable goods, from delicate berries to crisp green beans, with precision and care.
In this interview, we sit down with Jessie Brar-Patel, CEO of Fresh Flow Logistics, to learn more about the company’s operations, the value of reliable cold-chain solutions, and how IAG Cargo enables their produce to reach customers around the world.
Can you share an overview of Fresh Flow Logistics and the role it plays in the global fresh produce supply chain?
Fresh Flow Logistics is dedicated to the seamless movement of fresh produce from Kenya to markets across the globe. Our agile approach places growers and global buyers at the heart of every decision, ensuring their needs drive our operations.
With decades of experience in the perishables industry, we now serve key markets across Europe and the Middle East, as well as emerging retail sectors in the USA, Asia, and Australia.
Our customers range from major global retailers and wholesalers to boutique importers who rely on our consistency, care, and speed. They value our reliability, clear communication, and transparency, and trust us to treat fresh produce logistics not simply as transportation, but as a precision-led, time-sensitive operation where quality and integrity are paramount.
Perishables are unforgiving. A few lost hours can mean an entire shipment of flowers, herbs, or vegetables never reach the shelf. That’s why our role is so critical: we sit at the intersection of Kenyan farms, communities, and families, connecting them to supermarket shelves and consumers worldwide. In doing so, we safeguard both the value of the product and the integrity of the supply chain.
What does IAG Cargo’s Constant Fresh service mean for your business, and what makes us a trusted logistics partner for Fresh Flow?
Our partnership with IAG Cargo spans decades, just like my family’s roots in the perishables industry. Long before Fresh Flow and IAG Cargo existed in their current forms, my family worked with British Airways World Cargo, and that relationship naturally continued as IAG Cargo and Fresh Flow were established.
That shared history means a lot, but what truly sets IAG Cargo apart is their efficiency, attention to detail, and proactive approach, qualities that are rare in this industry.
What also distinguishes IAG Cargo from other air cargo providers is the team’s deep-rooted understanding of our region, our products, and the unique pressures the perishable industry faces. There’s a mutual respect and trust that has been built over the years- something that can’t be replicated overnight.
IAG Cargo’s ability to maintain cold chain integrity and ensure swift movement through key handling hubs gives us confidence that our produce leaving Kenya arrives just as fresh at its final destination. That rare combination of technical excellence, genuine care, and professional partnership is why we continue to trust IAG Cargo to deliver.
How does IAG Cargo’s global network help you meet the fast-paced demands of the fresh produce supply chain?
The reach and frequency of IAG Cargo’s routes, particularly into the UK and beyond, allow us to accurately plan around key sales windows, auction days, and retail delivery schedules.
Frequent connections into major entry points such as the USA, Asia, and wider Europe give us the flexibility we need to adapt, an essential advantage in a sector where last-minute changes and shifting timelines are part of daily operations.
While global connectivity is crucial, what’s just as important is how IAG Cargo operates. Their dedicated teams, efficient handling processes, and deep understanding of the urgency behind every shipment allow us to move quickly, without compromising on quality. That level of consistency and care gives us the confidence to make promises to our customers and deliver on them.
In many ways, IAG Cargo reflects our own ethos: delivering more every mile.
What plans does Fresh Flow Logistics have for the rest of 2025 and beyond?
For us, this year is all about building depth, not just scale. We’re focused on strengthening our presence in key markets, investing in technology to enhance visibility for our clients, and working closely with partners like IAG Cargo.
At the heart of everything we do is a simple but powerful goal: to deliver freshness and to be a partner that both our clients and farmers can rely on, day in and day out.
Fresh Flow is built on decades of hands-on experience in the perishables industry. Whilst that legacy keeps us grounded, it’s our energy, adaptability, and unwavering commitment to doing things better that will define our future.
Discover more about IAG Cargo’s Constant Fresh product here.
