Prioritise is our market leading express solution, with speed and reliability at its core. Shipments receive the fastest publicised cut-off and delivery times of any air carrier. The service provides a simple solution for all unitised and loose cargo that requires high on board priority and premium care.

We have dedicated facilities at London Heathrow and Madrid which ensure Prioritise freight is given preferential status at all times. We are committed to delivering what we promise and are so confident in our Prioritise product that we offer a performance guarantee.

Dedicated premium facilities at LHR and DUB
Fast cut-off and delivery times
Guaranteed booking acceptance on constrained routes for Prioritise bookings under 300kg
Highly trained professionals ensure your freight receives priority treatment at all times


Booking WindowUp to 14 days before STD
Freight and Document Cut Off90 min before STD** (London 120 min / Madrid 150 min)
Freight and Document Availability
90 min after ATA** (Madrid 150 min)
Connection Times


180 min unitised / 240 min loose**
180 min unitised / 240 min loose**
240 min unitised / 300 min loose**
180 min unitised / 240 min loose**
Weight and Volume LimitsNo limits for unitised freight. Operating aircraft limits apply for loose freight*
Booking RestrictionsNot allowed: Livestock, Human Remains, Valuables, WET Goods, Dangerous Goods (with exception of Dry Ice), no Customs Productions
Recovery PromiseIn the unlikely event that your cargo does not fly as planned we will notify you within 2 hours of ATD**. We then ensure your cargo arrives at its destination within 24 hours of the original STA
Track and Trace AvailabilityTrack the status of your cargo here 
Allocations AcceptedBlock Space Agreements, Capacity Purchase Agreements and Permanent Bookings available
Special Handling Code


*Max weight per piece 32kg for loose freight on any Iberia sector.

**Subject to local conditions and flight schedule.

^^ Subject to aircraft and operational limitations. AKE/AKH dims restrictions apply.

Performance Guarantee Refund Request

As a temporary measure any new Prioritise and Critical bookings made from Saturday 14th March 2020 will not be eligible for Performance Guarantee claims. For bookings made before 14 March 2020, Prioritise offers a performance guarantee so should your cargo not fly as booked, we'll refund 50% of your freight charges - subject to the specific terms and conditions of this product. The performance guarantee covers pre-paid shipments only.